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  • Brian Auger 7:08 pm on November 25, 2010 Permalink | Reply
    Tags: Facebook, InfoGraphic, Social Media,   

    The History of Social Media 

    A great INFOGRAPHIC courtesy of Skloog blog – too good to not pass along!

    History of Social Media

    • bet365 5:24 pm on November 28, 2010 Permalink | Reply

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      • Brian Auger 10:43 am on November 29, 2010 Permalink | Reply

        If by ‘theme’ you mean the background picture, I found it online and simply uploaded it. Hope that helps!

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  • Brian Auger 9:58 am on November 23, 2010 Permalink | Reply
    Tags: Blogging SEO, , , , , Social Media   

    Blogology 100 

    A Short Introduction to Blogging
    • A Blog is your newspaper column – without the need of a newspaper.
    • Unlike a newspaper column though, Blog entries, or ‘posts’, usually just stay there, forever, but always moving farther ‘down’ as you write new posts.

    A BLOG – a blend of the term web & log

    • Also unlike a newspaper column, a Blog benefits from being a web-based entity, in that is accessible from anywhere on the planet, and also in that anyone can comment on it. You can screen and remove comments as the author.
    • And speaking of the web, or as it is sometimes called, Web 2.0, where the ‘Pull’ paradigm is displacing the ‘Push’ of the older broadcasting model of marketing, a Blog provides an excellent mode of association with the author for purposes of learning and sharing – not just selling.
    • Of course, having established yourself as a helpful entertaining, knowledgeable resource, people who could well become your clients will see you in a better light. And existing customers have something to send to colleagues to recommend you.
    • A Blog can be a website, or it can be part of a larger website.
    • Some Blogs today have more readers than the New York Times, while others are only read by the author, and maybe his mother.
    • A Blog can grow into a key part of a company’s web presence if it publishes useful content on a regular basis. There is no substitute for quality content.
    • The Blog Title is also important, as that is what people see when they will do a search. So remember the newspaper column analogy – title the Blog to attract readers – use humour, be a bit outrageous, or at least a bit exaggerated – GRAB their attention.
    • Another device is to insert an interesting image into the first part of the Blog. A picture instantly communicates. And when you have attracted the searcher, you want to hold their attention – so start with a very interesting fact or observation. Get them into reading what you have to say.
    • It is quite normal for the company Blog to be written by [perhaps with the aid of a ghost writer] the CEO.
    • The Blog can be like a mini-newsletter, commenting on company doings, but much more frequently than one would publish a newsletter.
    • More successful company Blogs, however, go way beyond company business, and deliver useful, interesting and timely content about trends or events of interest to the company’s clients.
    • A Blog can be a good way to promote the CEO, or perhaps someone else in the company, as a subject-matter expert, who comments on developments in the field, beyond even the products of his company.
    • Another excellent strategy is to read and comment on other people’s Blogs, referring, where appropriate, to a recent post of your own.
    • If you have written articles for SEO purposes, there is no problem in extracting large sections of those articles for Blogging purposes. The articles are much more static and are sent to different places and searched for in different ways.
    • Indeed, Blogging is a must for SEO, as each post can contain a link back to the company’s main website. And due to frequent updates, the Blog will be better noticed by search engines.
    • Companies usually want to host their own Blog within their domain. This allows the Blog to have a simpler and better-branded URL. If the company website is http://www.business.com, the Blog might be just business.com, or http://www.businessBlog.com.
    • WordPress and other services will host Blogs free, but then the URL will be business.wordpress.com. You can pay WordPress to host your Blog and then the ‘wordpress’ drops off. WordPress-hosted Blogs have limitations on appearance, but this might be a good place to start. Posted content, comments, etc., can all be transferred later to another hosting arrangement.

    The Web is rich with Blogs and Blogging instruction. Search on “Best Blogs”, or “How to write a Blog” every once and a while and you will be rewarded. But the best reward will derive from your own consistency and talent, as you see you readership stats go up over the months, and comments coming in. Then you know that your Blog is being talked about, generating that word-of-mouth awareness that money can’t buy.

    Happy Blogging!

  • Brian Auger 1:50 pm on October 3, 2010 Permalink | Reply
    Tags: interactive video, interactivity, new word-of-mouth, , Scoble, Social Media, TV, Veeple, video production, website in video   

    TV Beats Web 158 to 3 

    As a true believer in the power of “New Media”, Massoutreach is always happy to announce the latest statistics about the takeover of online communications. But the truth is a bit more complex that that.  It is true that some “Old Media”, like regional newspapers [UK data: 2010 forecast -7.5% ] are dropping like a rock in terms of advertizing spending, as are national newspapers and consumer magazines. A lot of the slack, and a lot of the money, is being taken up by online vehicles like Google’s adwords. And it is also true that growth in online video is spectacular: for example, Comscore reported recently that the number of people who watch video on retail sites [US data] jumped by 40% between July 2009 and July 2010. All those trending numbers mean that a big change is afoot. However, one old medium – TV, is doing quite well. Our Blog post title – 158 vs. 3, shows the number of hours of TV watched monthly by the average American, vs. the number of hours of video watched online [numbers published by Nielsen]. More numbers: in China about 30% of people regularly use the Internet vs. 93% who watch TV. In Brazil, TV advertising was worth 15 times as much as Internet advertising last year.

    The Good Old Days (Still)

    Of course, most of you cannot afford TV advertising – at least the kind that would have a noticeable effect on your business. And most of you are very happy in the knowledge that your precious marketing dollars are not being sprayed at lots of people who are not interested – who have zapped past your ad spot, who are in the kitchen making a snack while your ad shows, etc. No. Your online ads are seen only by people who are in your market, people who choose to watch. Online video marketing has some far superior characteristics to TV.

    The interesting statistic about Internet advertising is always the pace of change: it is growing rapidly – stealing from newspapers, radio, and in some niche areas TV.  People might see something for the first time on TV and then go online to complete their research, comparison shop, and buy. So your prospects need to see and learn what you want them to via your website, even if they originally heard something on TV that started them off. Performance-based ads – like Google’s pay-per-click service grow every year, and competitors arise monthly.

    Online video, within the social media context, is the new word-of-mouth.

    So, the Old Media, TV anyway, seems to be holding its own, for now. And New Media – online video, is growing exponentially.

    Where do we think this is going? Let’s look at 3 prime areas:

    • Social Media
    • Interactivity
    • Mobile

    Social Media – While TV is still pervasive and dominant, the growth in Social Media like Facebook, with over 500 million members, is becoming more and more a part of more and more people’s lives. Online video, within the social media context, is the new word-of-mouth. The trend is for people to be more savvy about buying, and more ‘allergic’ to advertizing generally – unless it’s very well done and packaged. TV video is that now. Web video is getting there.

    Instead of putting a video into the website, you can put a website into the video.

    Interactive video – an already visually interesting video story, overlaid with a click-and-get-action-NOW interface, is a very powerful medium, just getting set to explode. TV – as in Google TV, is going to move into this for sure, but the online implementation will be better.

    Robert Scoble Interviews Veeple CEO

    Mobile – witness the uptake of the iPad. Check out the amount of video watched on the tiny perfect screen of the iPhone. It is very clear that another trend is rapidly accelerating here: delivering content wherever you are. And delivering content relevant to where you are is happening too. And that’s not TV.

    If we consider cost factors and trendlines, we see the importance of new media and online video. Online video can do you some good today, and tomorrow the action will move more and more to new media. And yes, you’ll still kick-back and watch TV some of the time too.

    Some stats from an article in the October 2, 2010 issue of the Economist “The Box Rocks”.

    See the Veeple Interactive Video Demo at


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    • Lajuana Prue 1:05 am on October 5, 2010 Permalink | Reply

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      • Brian Auger 11:28 am on October 5, 2010 Permalink | Reply

        Thanks for the hint Lajuana – I have now added the SHARE buttons. As for your first question – please be more specific and I’ll answer.
        Thanks for your participation.

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  • Brian Auger 4:28 pm on May 5, 2010 Permalink | Reply
    Tags: media ad revenues, , Old media, Social Media, transmedia,   

    What clobbered YouTube in the US a few months back? The Superbowl! On February 7, 2010 106,000,000 Americans spent 3 or 4 hours watching the final, big TV football game of the year – more than they spend, collectively, cumulatively on YouTube in a month. So TV is not quite dead yet.

    In a great research piece in an Economist May 1, 2010 special report, many very interesting facts about TV usage are highlighted.

    • Last year Tokyo residents spent an average of 60 minutes/day at home consuming media on the Internet or mobile phones – up from 6 minutes in 2000. But they spent an average of 216 minutes in front of the TV.

    • The average YouTube user spends 15 minutes/day on the website vs. 5 hours/day for the average consumption of the TV viewer.

    • Americans spend more time watching TV than the total of web + sending emails + watching DVDs + playing computer games + reading newspapers + talking on mobile phones.

    • And although the advertising spend on the Internet rose above TV sometime in 2008 in the UK, the TV spend is no longer declining.

    The Report pointed out some less obvious factors too – like:

    • The Internet’s great power to ‘disaggregate’ has been a factor in some media markets. For example, it allowed people to buy one track of an album or one article in a magazine. But people don’t want to watch 5 minutes of a TV show – they want the whole episode.

    • The Internet allows people to watch whatever they want whenever they want to. But it turns out that with many offerings – e.g. sports, people want to watch it together, and when it’s happening – live.

    • One of the big advantages of e.g. Google’s advertizing offerings is focused targeting vs. TV’s ‘spray & pray’ approach. Now ‘addressable advertising’, downloaded to set-top boxes preferentially, based on viewing habits, is possible, allowing plain old TV to do a bit of targeting too.

    In The End, They Compliment Each Other

    Facebook and Twitter become large ‘water-cooler’ conversation replacements relative to next day discussions about the latest popular TV show episode. And people do go to the Internet to catch up on or review TV show stories. In Germany, a popular soap “Gute Zeiten, Schechte Zeiten” offers online episodes online a few days before they appear on TV – for a fee, heightening the pre-show hype, and reducing the wait for those addicted, until the next hit of drama.

    The killer application on television turns out to be – television.  Lesson Learned: It’s the Video – Stupid

    As we say in our own marketing – video attracts and holds the attention of your prospects. Give us a call and let’s discuss making some video for your website, or your TV presence!

    Brian Auger


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  • Brian Auger 10:42 pm on February 1, 2010 Permalink | Reply
    Tags: Social Media, , Twitter use stats   

    Twitter Factoids 

    Survey Says:

    20% of Twitter account holders never Tweet

    More than 50% of all Twitterers Tweet less than once every 2 months

    10% of Twitterers account for 90% of all Tweets

    Leaving 20% who Tweet once in a while

    Twitter attracts about 60 million web visitors monthly.

    Most US users – 44% – are 18 to 34 years old, another 28% are 35 to 49.

    Most of this from the Economist‘s special report on social networking [January 30 MMX]. More coming from that excellent report. The demographic data is from Quantcast.

    • Megha 7:44 am on February 2, 2010 Permalink | Reply

      Great post . Increase knowledge about Twitter

  • Brian Auger 7:31 pm on January 31, 2010 Permalink | Reply
    Tags: Linkedin, , , Social Media, , ,   

    10 Essential Social Media Pointers For Your Business 

    At MassOutreach we are committed to helping your business succeed in marketing in the new media.  On the first of every month we will revise this list and bring you the best advice available on the top 10 essential points you need to know about social media.

    1. In all those social media sites you need a name. You will also want to  protect names you might use soon. NameChk.com makes it easy to find out what names are available. Start there.
    2. Twitter – get in the game! This Twitter site [Communications medium? Social Forum? What is it?) is too well used for you not to be involved.
    3. YouTube is now used for search almost as much as Google or Yahoo. You need to launch your business channel on YouTube. Get some video out there letting people see who you are and what you do.
    4. Writing a Blog is a critical part of your social media strategy.  What’s a ‘blog’?  A blog is like your column in a newspaper – but with no newspaper. You can have readers all over the world who subscribe to your blog.  WordPress can host your blog, and is a great place to start because it’s free and makes it easy. And there are others.
    5. FaceBook has over 350 million users worldwide – you have to be present there. People will look for you there, and if they don’t find you, they will sense a gap in your message. Not everybody of course, but some will.
    6. Another place you want to be is Linkedin. Linkedin is a 55 million member forum where business people and professionals build a contact network. It’s an essential place to be known, and opens up interesting networking and research possibilities.
    7. And while you’re doing all of that, decide “who you are” out there in Cyberspace representing your business. Be yourself, and be consistent, are two guidelines to respect if you want to be a leader.  The definition of a leader is someone who has followers!
    8. No measurement = no management, Peter Drukker used to say. Use bit.ly to measure your return on social media investment. You can use bit.ly to track your link traffic.
    9. Search Engine Optimization and Social Media go hand in hand.  Multiply your social media references and this will boost your site’s ranking on search engines. And higher search engine rankings will make it easy for more people to find your social media presence – a powerful virtuous circle spiraling upwards.
    10. Research, Research, Research.  There is just too much going on out there for a ‘shoot from the hip’ approach to do you much good. Social media are major marketing targets, like TV – often cheaper though, and always more focused.  But you have to find out how to use them to get the bang for your bucks. Who in your business is responsible for researching these media to find out what your strategy should be? And ‘strategy’ means senior responsibility.

    And, of course, we can help you with all of that 🙂  Visit us (SOON) at http://www.massoutreach.com

    • Shilpi 9:17 am on February 1, 2010 Permalink | Reply

      Hello Brian, A very informative post about the social media optimization.

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