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  • Brian Auger 9:58 am on November 23, 2010 Permalink | Reply
    Tags: Blogging SEO, , , , SEO,   

    Blogology 100 

    A Short Introduction to Blogging
    • A Blog is your newspaper column – without the need of a newspaper.
    • Unlike a newspaper column though, Blog entries, or ‘posts’, usually just stay there, forever, but always moving farther ‘down’ as you write new posts.

    A BLOG – a blend of the term web & log

    • Also unlike a newspaper column, a Blog benefits from being a web-based entity, in that is accessible from anywhere on the planet, and also in that anyone can comment on it. You can screen and remove comments as the author.
    • And speaking of the web, or as it is sometimes called, Web 2.0, where the ‘Pull’ paradigm is displacing the ‘Push’ of the older broadcasting model of marketing, a Blog provides an excellent mode of association with the author for purposes of learning and sharing – not just selling.
    • Of course, having established yourself as a helpful entertaining, knowledgeable resource, people who could well become your clients will see you in a better light. And existing customers have something to send to colleagues to recommend you.
    • A Blog can be a website, or it can be part of a larger website.
    • Some Blogs today have more readers than the New York Times, while others are only read by the author, and maybe his mother.
    • A Blog can grow into a key part of a company’s web presence if it publishes useful content on a regular basis. There is no substitute for quality content.
    • The Blog Title is also important, as that is what people see when they will do a search. So remember the newspaper column analogy – title the Blog to attract readers – use humour, be a bit outrageous, or at least a bit exaggerated – GRAB their attention.
    • Another device is to insert an interesting image into the first part of the Blog. A picture instantly communicates. And when you have attracted the searcher, you want to hold their attention – so start with a very interesting fact or observation. Get them into reading what you have to say.
    • It is quite normal for the company Blog to be written by [perhaps with the aid of a ghost writer] the CEO.
    • The Blog can be like a mini-newsletter, commenting on company doings, but much more frequently than one would publish a newsletter.
    • More successful company Blogs, however, go way beyond company business, and deliver useful, interesting and timely content about trends or events of interest to the company’s clients.
    • A Blog can be a good way to promote the CEO, or perhaps someone else in the company, as a subject-matter expert, who comments on developments in the field, beyond even the products of his company.
    • Another excellent strategy is to read and comment on other people’s Blogs, referring, where appropriate, to a recent post of your own.
    • If you have written articles for SEO purposes, there is no problem in extracting large sections of those articles for Blogging purposes. The articles are much more static and are sent to different places and searched for in different ways.
    • Indeed, Blogging is a must for SEO, as each post can contain a link back to the company’s main website. And due to frequent updates, the Blog will be better noticed by search engines.
    • Companies usually want to host their own Blog within their domain. This allows the Blog to have a simpler and better-branded URL. If the company website is http://www.business.com, the Blog might be just business.com, or http://www.businessBlog.com.
    • WordPress and other services will host Blogs free, but then the URL will be business.wordpress.com. You can pay WordPress to host your Blog and then the ‘wordpress’ drops off. WordPress-hosted Blogs have limitations on appearance, but this might be a good place to start. Posted content, comments, etc., can all be transferred later to another hosting arrangement.

    The Web is rich with Blogs and Blogging instruction. Search on “Best Blogs”, or “How to write a Blog” every once and a while and you will be rewarded. But the best reward will derive from your own consistency and talent, as you see you readership stats go up over the months, and comments coming in. Then you know that your Blog is being talked about, generating that word-of-mouth awareness that money can’t buy.

    Happy Blogging!

  • Brian Auger 7:07 pm on November 8, 2010 Permalink | Reply
    Tags: Hubspot, keywords, metatags, Search Engine Optimization, SEO   

    The Shortest Ever Tutorial on SEO (Search Engine Optimization) 

    (Courtesy of HubSpot)

    You might not want to invest a lot in search engine optimization services, but you must – at least – do what is below. It is easy and without it, your website may as well be on one of the moons of Saturn – no one will ever find you.

    1) Find keywords. Pick a list of words relevant to your business. Think about which words are most likely to get people to do what you want them to do (convert into leads) and focus on those words. Then pick one word (or phrase) to use on one page of your site.

    2) Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short.

    3) Put keywords in Page URL. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page – either the folder/directory structure or the HTML file / page name itself.

    4) Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense and the keyword metadata should focus on your keyword or phrase – do not make it long, less is more.

    5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.

    6) Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. We have heard from “experts” that you should use your keyword anywhere from 4-6 times to 10-12 times. Hubspot’s advice: just write naturally.

    7) Monitor your rank. Give the search engines some time to do their thing (couple days) and then keep checking your rank to see what happened and track your progress.

    For lots more see: HubSpot

    • SEOP Inc. 6:21 am on November 9, 2010 Permalink | Reply

      Short but sweet. Thanks for sharing these tips.

    • bet365 9:06 pm on December 15, 2010 Permalink | Reply

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  • Brian Auger 5:30 pm on May 27, 2010 Permalink | Reply
    Tags: , , , SEM, SEO   

    India Staffing – Part 2 

    Our April visit to India was fabulously successful! Our primary mission – to find a technically, and managerially skilled person to partner with us in developing Massoutreach was achieved. Indeed, it was doubly achieved, as we found two men who we felt very good about. So one we hired as our general manager –

    Puneet Bhatia.

    Puneet brings a strong 5 years of experience in a wide range of online marketing disciplines to Massoutreach. Puneet worked, most recently, to serve travel suppliers build a solid online presence and brand. Previously, he Worked for CROCS Inc., maker of specialty footware, popular around the world. At CROCS he created and implemented online advertising and marketing plans, ensuring SEO and SEM campaigns were most effective.

    Puneet is a well-organized and creative manager and communicator and we are extremely pleased to have him responsible for our India operations and contributing to business development world-wide.

    Rajeev Kumar

    The other is our manager of search marketing Rajeev Kumar. The former Head of Search and Marketing at New Media Guru, Rajeev Kumar IS MR. SEO!

    Over the past 8 years, Rajeev has tirelessly built his knowledge and experience of SEO and related search marketing disciplines. Rajeev also worked in the travel industry, for MakemyTrip, serving as (of course) their SEO expert. Rajeev brings great energy and deep methodological soundness to his search marketing work. We are equally thrilled to have Rajeev on our team.

    We, of course, are still happy to have our two other staff members continuing with us.

    Shilpi Vineet is an SEO specialist.

    And Megha Goyal is our Business Development Manager.

    We are now ready to move to a new, higher level of services, offering broader online marketing strategy and services support for our clients.

    Also while in India, we connected with several international businesses, based in Boston, Dubai and India, which look like extremely interesting prospects for work and collaboration.

    Please stay and meet our India staff in the video below.

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