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  • Brian Auger 8:51 pm on November 9, 2010 Permalink | Reply
    Tags: , , , , online video marketing, ,   

    Kaltura – An Online Video Platform With A Difference 

    Below we present an interview with Kaltura President Michal Tsur.

    Kaltura is an Open Source Online Video Platform [OVP]. An OVP is a Software as a Service-based solution that offers video file management and publication services to organizations. By services here we mean things like Media Asset Management, Encoding, Video Players, Video Editing, Web syndication, Analytics and metrics of content served, Application Programming Interfaces (API), Hosting and Distribution of Video Content.

    For an explanation of what distinguishes Kaltura we’ll let Dr. Tsur do the talking.

    So, why wouldn’t you just use YouTube you say? Why go through all this hassle, and pay!? Of course, you should always BE on YouTube, that is a way to be found, and known out there. But if you start getting into using video to do business, then you will notice that the YouTube offering will start to cramp your style. For one thing, you are limited to exactly what the YouTube player looks like. You can’t add anything at the beginning or end. If you decide to improve it or update it some day, then your new improved YouTube vid gets a new URL, thereby zapping everybody who favourited you, or embedded your work of art, in their site, blog or whatever. Also, you will want to know a lot more than the YouTube analytics tell you – like when people stopped watching and what did they do next. And most of all, you are in the YouTube world when it comes to advertizing and interactivity – not your own.

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    • Stroller Reviews 2:24 pm on November 22, 2010 Permalink | Reply

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  • Brian Auger 6:43 pm on October 30, 2010 Permalink | Reply
    Tags: , , online video marketing, , ,   

    One down, 2 to go. Kaltura and Brightcove coming soon.

  • Brian Auger 6:29 pm on October 30, 2010 Permalink | Reply
    Tags: Forrester, , online video content, online video marketing, , , Stephen, Stephen McCluskey,   

    Video & Vzaar – Both Growing FAST 

    Forrester Research recently forecast that online video content consumption was growing faster than all other categories and would soon be number one in Western Europe [and probably everywhere].


    Forrester – Video Growth Forecast to 2014

    The growth in online video is good news for companies that have gotten into the “Online Video Platform“, or OVP, business. One such player is Vzaar, a London based company founded in 2007 by Ken Moss (now Chairman) and Adrian Sevitz (the current Chief Technical Officer) and Ian Snead (VP, Sales).  In August, Vzaar signed their 1,000th business customer, a significant achievement 3 years after launch.

    In mid-October we interviewed Vzaar CEO Stephen McCluskey, who shared his insights into the state of this fast-growing and more and more strategic market.

    For more information see  http://vzaar.com/

    And for more information about the great video content we can work with you to create, please contact us at brian@massoutreach.com

  • Brian Auger 5:35 pm on October 18, 2010 Permalink | Reply
    Tags: , , , online video marketing, , , Streaming Media Conference,   

    Great Online Video Interviews Coming Soon 

    Matt and I attended the London Streaming Media Conference [see http://www.streamingmediaglobal.com/conference/2010/] last week and video’d some top people from three of the leading Online Video Platforms [or OVPs – if you’re keeping track of TLAs [Three Letter Acronyms].


    Dr. Michal Tsur – President, Kaltura


    Q. What’s an OVP?

    A. An Online Video Platform is like your website hosting service. If you have a website, you pay someone to host it – right?  Well, if you have some video on your website, and especially if you have lots of videos, but even if you just have a few but you want to make sure that your viewers all over the world see your stuff the way you’d like them to – as in not jerky, not taking so long to load that they click outa there, then you won’t be happy with your average website hosting performance for your video content. You will need to invest a bit more to ensure that your videos are seen the way you want them to be.

    WHY 1:

    • because your prospects have different Internet bandwidths available to them from kinda slow basic, rural or 3rd world, to very fast broadband in major economies, like The Netherlands; and
    • on different platforms – from the iPhone’s tiny perfect screen, all the way up to BIG flat screen HD TVs.


    Cameron Church - Europe Technical Director, Brightcove


    WHY 2?

    Because video is

    • BIG – REALLY BIG, and BIG file sizes are hard to push through little Internet pipes. So you need to be smart about how to do it efficiently, and smart about how to get the best quality available for a given situation – and that situation may even change while the video is playing. That’s way more than your website hosting can handle; and
    • there are lot’s of different formats. Everybody’s [FLASH, HTML 5, H.264 …] got their own brilliant idea of how to code/decode and stream [send chunk by chunk for your clients to watch] video.


    Stephen McCluskey - CEO, Vzaar


    So using a one-size-fits all approach will frustrate a lot of your viewers. If you really want good performance, you have to go beyond your own website hosting services. And you don’t [unless you’re really big] want to figure this all out for yourself, or pay to have some techie on staff or on contract stay up-to-speed on that always and quickly changing environment.

    And even though you have to be on YouTube to be seen and found, you don’t want that to be the only channel for showing prospects your main products and services. It’s too tacky – to the point of maybe showing an ad for a competitor, or something distracting them from your message, and YouTube hosting is performance-challenged too. So if you are emerging from being a small player and want to distinguish your services you must upgrade.

    For an informed, inside story from 3 major Online Video Platform spokespersons, stay tuned, we’ll have our interviews posted in the next week or so. And say “Hello” – here, or at http://www.massoutreach.com

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