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  • Brian Auger 9:58 am on November 23, 2010 Permalink | Reply
    Tags: Blogging SEO, Massoutreach, , , ,   

    Blogology 100 

    A Short Introduction to Blogging
    • A Blog is your newspaper column – without the need of a newspaper.
    • Unlike a newspaper column though, Blog entries, or ‘posts’, usually just stay there, forever, but always moving farther ‘down’ as you write new posts.

    A BLOG – a blend of the term web & log

    • Also unlike a newspaper column, a Blog benefits from being a web-based entity, in that is accessible from anywhere on the planet, and also in that anyone can comment on it. You can screen and remove comments as the author.
    • And speaking of the web, or as it is sometimes called, Web 2.0, where the ‘Pull’ paradigm is displacing the ‘Push’ of the older broadcasting model of marketing, a Blog provides an excellent mode of association with the author for purposes of learning and sharing – not just selling.
    • Of course, having established yourself as a helpful entertaining, knowledgeable resource, people who could well become your clients will see you in a better light. And existing customers have something to send to colleagues to recommend you.
    • A Blog can be a website, or it can be part of a larger website.
    • Some Blogs today have more readers than the New York Times, while others are only read by the author, and maybe his mother.
    • A Blog can grow into a key part of a company’s web presence if it publishes useful content on a regular basis. There is no substitute for quality content.
    • The Blog Title is also important, as that is what people see when they will do a search. So remember the newspaper column analogy – title the Blog to attract readers – use humour, be a bit outrageous, or at least a bit exaggerated – GRAB their attention.
    • Another device is to insert an interesting image into the first part of the Blog. A picture instantly communicates. And when you have attracted the searcher, you want to hold their attention – so start with a very interesting fact or observation. Get them into reading what you have to say.
    • It is quite normal for the company Blog to be written by [perhaps with the aid of a ghost writer] the CEO.
    • The Blog can be like a mini-newsletter, commenting on company doings, but much more frequently than one would publish a newsletter.
    • More successful company Blogs, however, go way beyond company business, and deliver useful, interesting and timely content about trends or events of interest to the company’s clients.
    • A Blog can be a good way to promote the CEO, or perhaps someone else in the company, as a subject-matter expert, who comments on developments in the field, beyond even the products of his company.
    • Another excellent strategy is to read and comment on other people’s Blogs, referring, where appropriate, to a recent post of your own.
    • If you have written articles for SEO purposes, there is no problem in extracting large sections of those articles for Blogging purposes. The articles are much more static and are sent to different places and searched for in different ways.
    • Indeed, Blogging is a must for SEO, as each post can contain a link back to the company’s main website. And due to frequent updates, the Blog will be better noticed by search engines.
    • Companies usually want to host their own Blog within their domain. This allows the Blog to have a simpler and better-branded URL. If the company website is http://www.business.com, the Blog might be just business.com, or http://www.businessBlog.com.
    • WordPress and other services will host Blogs free, but then the URL will be business.wordpress.com. You can pay WordPress to host your Blog and then the ‘wordpress’ drops off. WordPress-hosted Blogs have limitations on appearance, but this might be a good place to start. Posted content, comments, etc., can all be transferred later to another hosting arrangement.

    The Web is rich with Blogs and Blogging instruction. Search on “Best Blogs”, or “How to write a Blog” every once and a while and you will be rewarded. But the best reward will derive from your own consistency and talent, as you see you readership stats go up over the months, and comments coming in. Then you know that your Blog is being talked about, generating that word-of-mouth awareness that money can’t buy.

    Happy Blogging!
    http://www.massoutreach.com

     
  • Brian Auger 8:51 pm on November 9, 2010 Permalink | Reply
    Tags: , Massoutreach, , , , ,   

    Kaltura – An Online Video Platform With A Difference 

    Below we present an interview with Kaltura President Michal Tsur.

    Kaltura is an Open Source Online Video Platform [OVP]. An OVP is a Software as a Service-based solution that offers video file management and publication services to organizations. By services here we mean things like Media Asset Management, Encoding, Video Players, Video Editing, Web syndication, Analytics and metrics of content served, Application Programming Interfaces (API), Hosting and Distribution of Video Content.

    For an explanation of what distinguishes Kaltura we’ll let Dr. Tsur do the talking.

    So, why wouldn’t you just use YouTube you say? Why go through all this hassle, and pay!? Of course, you should always BE on YouTube, that is a way to be found, and known out there. But if you start getting into using video to do business, then you will notice that the YouTube offering will start to cramp your style. For one thing, you are limited to exactly what the YouTube player looks like. You can’t add anything at the beginning or end. If you decide to improve it or update it some day, then your new improved YouTube vid gets a new URL, thereby zapping everybody who favourited you, or embedded your work of art, in their site, blog or whatever. Also, you will want to know a lot more than the YouTube analytics tell you – like when people stopped watching and what did they do next. And most of all, you are in the YouTube world when it comes to advertizing and interactivity – not your own.

     
    • Stroller Reviews 4:50 pm on November 19, 2010 Permalink | Reply

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    • Stroller Reviews 2:24 pm on November 22, 2010 Permalink | Reply

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  • Brian Auger 6:29 pm on October 30, 2010 Permalink | Reply
    Tags: Forrester, Massoutreach, online video content, , , , Stephen, Stephen McCluskey,   

    Video & Vzaar – Both Growing FAST 

    Forrester Research recently forecast that online video content consumption was growing faster than all other categories and would soon be number one in Western Europe [and probably everywhere].

     

    Forrester – Video Growth Forecast to 2014

    The growth in online video is good news for companies that have gotten into the “Online Video Platform“, or OVP, business. One such player is Vzaar, a London based company founded in 2007 by Ken Moss (now Chairman) and Adrian Sevitz (the current Chief Technical Officer) and Ian Snead (VP, Sales).  In August, Vzaar signed their 1,000th business customer, a significant achievement 3 years after launch.

    In mid-October we interviewed Vzaar CEO Stephen McCluskey, who shared his insights into the state of this fast-growing and more and more strategic market.

    For more information see  http://vzaar.com/

    And for more information about the great video content we can work with you to create, please contact us at brian@massoutreach.com

     
  • Brian Auger 12:59 pm on June 12, 2010 Permalink | Reply
    Tags: Apple, excellence, Innovation, Massoutreach, Steve Jobs, Wisdom   

    1. “Innovation distinguishes between a leader and a follower.”

    Innovation has no limits – except your imagination. It’s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more; e.g. more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business.

    2. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

    There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.

    3. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

    I’ve got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is ‘no’ it’s time to do something different.

    4. “You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.”

    Make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don’t preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don’t be shy about setting an example, and use opportunities that arise to let others know what you are doing.

    5. “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.”

    It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgments and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.

    6. “We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”

    Most TV watchers know that their habit is mind-numbing, but still spend a lot of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Have an intelligent conversation with someone!

    7. “I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”

    Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes. There are many successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings and learning opportunities rather than signs of inadequacy. Never making a mistake means never living life to the full.

    8. “I would trade all of my technology for an afternoon with Socrates.”

    Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. So use Socrates’ principles in your life, your work, your learning, and your relationships. It’s not about Socrates, it’s really about you, and how you can bring more truth, beauty and goodness into your life everyday.

    9. “We’re here to put a dent in the universe. Otherwise why else even be here?”

    Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don’t need permission to decide your own purpose. Just find that unique purpose.

    10. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

    Are you tired of living someone else’s dream? No doubt, it’s your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss. Each lesson might be difficult to integrate into your life at first, but if you ease your way into each lesson, one at a time, you’ll notice an immediate improvement in your overall performance. So go ahead, give them a try.

    Adapted from EducoPark’s “10 Golden Lessons From Steve Jobs”

     
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  • Brian Auger 5:30 pm on May 27, 2010 Permalink | Reply
    Tags: , Massoutreach, , SEM,   

    India Staffing – Part 2 

    Our April visit to India was fabulously successful! Our primary mission – to find a technically, and managerially skilled person to partner with us in developing Massoutreach was achieved. Indeed, it was doubly achieved, as we found two men who we felt very good about. So one we hired as our general manager –

    Puneet Bhatia.

    Puneet brings a strong 5 years of experience in a wide range of online marketing disciplines to Massoutreach. Puneet worked, most recently, to serve travel suppliers build a solid online presence and brand. Previously, he Worked for CROCS Inc., maker of specialty footware, popular around the world. At CROCS he created and implemented online advertising and marketing plans, ensuring SEO and SEM campaigns were most effective.

    Puneet is a well-organized and creative manager and communicator and we are extremely pleased to have him responsible for our India operations and contributing to business development world-wide.

    Rajeev Kumar

    The other is our manager of search marketing Rajeev Kumar. The former Head of Search and Marketing at New Media Guru, Rajeev Kumar IS MR. SEO!

    Over the past 8 years, Rajeev has tirelessly built his knowledge and experience of SEO and related search marketing disciplines. Rajeev also worked in the travel industry, for MakemyTrip, serving as (of course) their SEO expert. Rajeev brings great energy and deep methodological soundness to his search marketing work. We are equally thrilled to have Rajeev on our team.

    We, of course, are still happy to have our two other staff members continuing with us.

    Shilpi Vineet is an SEO specialist.

    And Megha Goyal is our Business Development Manager.

    We are now ready to move to a new, higher level of services, offering broader online marketing strategy and services support for our clients.

    Also while in India, we connected with several international businesses, based in Boston, Dubai and India, which look like extremely interesting prospects for work and collaboration.

    Please stay and meet our India staff in the video below.

     
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