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  • Brian Auger 4:34 pm on August 28, 2010 Permalink | Reply
    Tags: auditory, Buyer media preferences, kinesthetic, Learning Styles, NLP, Podcasts, visual   

    We Don’t Recommend Watching Video While Driving 

    We Don’t Recommend Watching Video While Driving

    As you know, we are BIG-TIME fans of video communications, because of the rich an engaging experience that video can provide. But is that the end of it? Is it “DO VIDEO” and that’s all you have to do, that’s the best thing to do …? NO! It’s not.

    The Dangers of Watching Video While Driving

    As marketers, we are primarily communicators and teachers. And in that way, we have to take into account different learning styles and just plain-old practicalities. Let’s first talk about learning styles.

    Learning Styles

    The first thing to know is that different people have different kinds of “wiring” when it comes to learning and retention. Some people absorb the spoken word very well. Others do way better with visual communication, while others need some form of doing before they really get it.

    The next thing to take into account – and students of NLP [Neuro-Linguistic Programming] will know this, is that generally, if you just hear something you’re likely to forget it – maybe 5% retention on average. Visual stuff has more impact. DOING it means it’s retained much better. Of course, if we’re talking ONLINE – ‘doing it’ is hard! So while some people do better with one style or another, in general terms, it’s do is better than see and see is better than just hear.

    But for best effect, your listeners/learners should experience all three: see what your message is – by pictures, graphs, videos, that is; hear your message; and experience what your showing them by doing something. That’s because these three modes of communication connect with different parts of the brain, and the more parts, and the deeper you connect, the more your communication is having its effect.

    We Don’t Recommend Watching Video While Driving

    The other thing to note here is that you want people to be exposed to your message “everywhere” – or maybe – in lot’s of different circumstances. Even though listening is at the bottom of the retention scale, it still counts, and in those hours when your prospects, or clients, are driving, jogging – stuff like that, they can be listening to your informative, entertaining PODCAST that you send them every week or so.

    And some people really do like to read. Do that white paper that they can print and read on the train. Publish that e-book that they can download to their iPad and read on the couch. If you want to annotate, make your own notes, underline things to later extract or remember – nothing beats the basic printed page [although PDFs, etc., are getting there].

    Captivating!

    And of course – TA-DA! The VIDEO. We like the video because it can engage your prospect much more deeply and over a longer period. We all remember key lines and scenes from movies. Why? Because the emotion, the music, the colour, the story – all reach deep into us and involve us in the environment of the film. You may not be able to afford a Hollywood-style picture to promote your business, but really any well-made video, will have a powerful effect. And the nice thing about video these days: you have a lot of choices, because inexpensive technology can create good results, and because bandwidth is growing fast and a large number of your audience can experience good quality video on their home computer.

    Conclusions

    Use video. And audio. And good graphics. And good writing. And if you can figure out how, some way to get them doing something. Effective communications with your audience means providing a full range of quality options for the people you want to connect with.

    Acknowledgements

    Thanks to David Meerman Scott for inspiring this post via his great book – The New Rules of Marketing and PR

    Advertisements
     
  • Brian Auger 5:34 pm on July 10, 2010 Permalink | Reply
    Tags: Guide to Getting Started Using Twitter, Learning Twitter, , Twitter facts   

    Twitterology 100 

    Do I Have To Know About Twitter?

    Yes!

    This note will explain what Twitter is and introduce you to how to use it. Twitter has grown into something rather BIG over its short lifetime, so I can only cover a small fraction of the total in a few pages. But this will give you a good idea of what’s out there.

    Ok, so what is it?

    Basically …

    Think of Twitter as both a radio, and as your private radio station, to broadcast to, and listen to broadcasts from, the world … except that:

    • it’s text, in 140 characters bursts, not audio
    • these 140 character messages [which are called Tweets, and] can be received on, or sent from, your computer or your smart phone
    • only people who subscribe [who choose to ‘Follow’ you that is] to your radio station get the transmission, and similarly, you only get the transmission from people you choose to ‘Follow’. It’s all free of course.

    It’s like a radio station because it transmits NOW, and because only those people who decide they want to listen to you and have their radios turned on hear you – as in – see what you wrote. That’s because your message just scrolls off the bottom of their screen as more tweets come in from all the people they’re following, they’re not stored like an email message.

    It’s not like a radio station because it’s text, and because you can search the text for all kinds of things like location and subject, to find out who’s saying what and where. And it’s not like your average radio station because your ‘listeners’ can be anywhere in the world.

    Do It!

    • Go to http://www.twitter.com and sign up for an account. You will get your own – unique, URL to promote yourself or your business anywhere you like.
    • Search for people you know or interesting subjects, and start following them.  A lot of them will follow you back.
    • Start doing your own Tweets. Send out messages – Tweets, about your business, your interests, news, etc. And ask questions too – people like participating and being helpful.
    • People tweet about what they had for lunch [which, if the Tweet is from Madonna and you’re a fan, might be very interesting], great business deals they just did [which, if you’re watch that industry, or company, could be very interesting], where they are [which, if you want to have a meeting with them, may be very interesting … anything [which may be very interesting, depending on who’s on both sides of the conversation.

    My Favorite Tweeters

    I’m always looking for the truly useful that Twitter does.  A few of my favorites:

    • A mobile canteen in Manhattan sends out a Tweet every day late morning, once it finds a parking spot to let its clients know its location.
    • One of my favorite authors sent out a tweet inviting anyone following him to join him in a bar at a Paris airport [I wasn’t there – DARN! – but a cool idea].
    • Want to know what’s happening NOW? Anywhere, anything – like with airport closures, or Apple rumours – do a search in Twitter [see below].

    Indeed, another way to understand Twitter is to consider the question “What are you doing now?” If there people who could be interested in knowing that, or if there are people [specific individuals who Tweet, or even anybody] doing something you want to know about, then there’s probably a Twitter angle that is worth exploring.

    Twittering vs. Blogging

    This helps us understand why Twittering is sometimes called “micro-blogging”.  Have you ever noticed that you have a Blog article in your head that seems to take a looonng time to make it into a Blog post? Well, if your idea, or news is suited to breaking into smaller chunks, then do some Tweets! Much easier to get 140 characters into a Tweet post than to create your literary masterpiece Blog post. And maybe a lot easier for people to find the time to read it. And anyway,  you can still do the Blog post later. Or to look at it another way, use multiple Blog extracts – Tweets – as ‘trailers’ – exciting snipits, that will draw people to your Blog.

    Tools

    There are tons of tools to help you do Twittery things, and more new ones  all the time – the few I list here only give a sample.

    • With just 140 characters to make your point, you don’t want to blow it all on one, very long, website address – that’s where http://bit.ly/ comes in. Go there, paste in your URL and it will return a very short version that you can use. Bonus: it also tracks usage – so you can see how many people actually click on it, etc. Of course, if the URL is not too long, and it’s a branding thing, you might want to leave it as is.
    • Looking for something? The search function in Twitter gives you access to info in people’s profiles. But http://www.tweetscan.com/ will let you find Tweets that contain your search terms.
    • Want to know what’s hot – now? Go to http://www.twitscoop.com/ It will tell you about top topics being tweeted about in real time.
    • Another favorite is SocialOomph http://www.socialoomph.com/ which delivers a host of features including allowing you to schedule Tweets – very handy to get you organized if you have e.g. a series of quotes to publish to your fans. They also offer offer a really cool  service where they will email each day showing you who has re-tweeted and talked about you.

    And there’s many more. Please suggest yours – and explain why – as commentary to this post.

    Going Local

    Some tools within Twitter can help you focus on a local area, which for many people, is the most relevant.

    • Twitter Search. Type in your city’s name to access a list of Twitter users in your region. The advanced search feature finds peeps up to a 15 mile radius.
    • Do a simple Twitter search for people tweeting about your area using the # (hashtag). Simply type– #your city name– or abbreviation in the search box.
    • Twellow – (Twitter + yellow pages) is exactly what it sounds like — a listing of Twitter users. Access your region by clicking on Twellowhood, then your location on the map…or type in your city and state.
    • NearbyTweets and GeoFollow offer listings of your local Twitter pals and their tweets. GeoFollow lets you bulk follow – very useful.
    • Why not Tweetup? A meet-up (offline) of nearby Twitter friends arranged – you guessed it –via Twitter. How to find these elusive group blind dates? Try Meetup (an event site with a special section for Tweetups), Twtvite (a site like Evite but for Twitter) and by searching tweetup geographically, on Twitter Search.
    • Localtweeps – started as a localizing site utilizing the hashtag, this one allows you to register and allows others to follow you or click on your website. You can search by zip code as well.
    • There are more fresh apps are created every day to help you to find people in your area e.g. TwitterLocal, Twinkle and more.
    • Twitaholic (formerly Twitterholic) –Not affiliated with Twitter, but the top twitter users in the country are listed here…and so are those hot shot Tweeters in your town. Just type in your Twitter ID under “your Twitaholic ranking.” Once it comes back, click on the name of your city, next to your stats.
    • Your Local Newspaper will have twitter account, follow the followers! easy quick and all real!

    Thanks to Reese Ben-Yaacov for the local ideas from a LinkedIn post.

    Twitter Factoids

    Survey Says:

    • 20% of Twitter account holders never Tweet
    • More than 50% of all Twitterers Tweet less than once every 2 months
    • 10% of Twitterers account for 90% of all Tweets
    • Leaving 20% who Tweet once in a while
    • Twitter attracted about 75 million web visitors in January 2010 which means it enjoyed 1,100% growth in 1 year, and that it ranked 12th in the world by traffic.
    • About 50 million Tweets are sent every day.
    • Most US users [about 1/3 of the user base] – 44% – are 18 to 34 years old, another 28% are 35 to 49.

    Data from January 2010 – Much From an Article in The Economist

     
  • Brian Auger 4:46 pm on July 4, 2010 Permalink | Reply  

    Social Media – Changing Lives 

    With Credits to Puneet Bhatia for Content and Research

    Social media have brought the word of mouth process into the 21st century. Companies can now effectively communicate with consumers through the Internet – if they know how. Social media have become truly (potentially) useful to businesses big and small. This becomes very clear when you see that big brands are now utilizing social media to reach customers and to build or maintain reputation. For example, PEPSI recently decided to shift $20 million from TV commercials to faceBook advertising. As social media continue to grow, the ability to reach more consumers globally will also increase.

    We would like to share some interesting statistics on the way our generation is communicating and interacting online.

    Social Media Statistics

    • Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours.
    • LinkedIn has over 70m members worldwide.
    • Facebook currently has in excess of 350 million active users on global basis. Six months ago, this was 250m. This means over 40% growth in less than 6 months.
    • Flickr now hosts more than 4 billion images.
    • More than 35m Facebook users update their status each day.
    • Wikipedia currently has in excess of 14m articles, meaning that 85,000 contributors have written nearly a million new posts in six months.
    • Photo uploads to Facebook have increased by more than 100%. Currently, there are around 2.5bn uploads to the site each month.
    • Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
    • Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
    • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
    • There are now 11m LinkedIn users just in Europe.
    • The average number of tweets per hour was around 1.3m.
    • 15% of bloggers spend 10 or more hours each week blogging, according to Technorati’s new State of the Blogosphere.
    • At the current rate, Twitter will process almost 10 billion tweets in a single year.
    • About 70% of Facebook users are outside the USA.
    • India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
    • More than 250 Facebook applications have over a million combined users each month.
    • 70% of bloggers are organically talking about brands on their blog.
    • 38% of bloggers post brand or product reviews.
    • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

    Imagine how this will change in next 2-3 years!  A lot of us will literally be living our lives online rather than offline in the “real” world.

     
  • Brian Auger 12:59 pm on June 12, 2010 Permalink | Reply
    Tags: Apple, excellence, Innovation, , Steve Jobs, Wisdom   

    1. “Innovation distinguishes between a leader and a follower.”

    Innovation has no limits – except your imagination. It’s time for you to begin thinking out of the box. If you are involved in a growing industry, think of ways to become more; e.g. more customer friendly; and easier to do business with. If you are involved in a shrinking industry – get out of it quick and change before you become obsolete; out of work; or out of business.

    2. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

    There is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abilities, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult – simply decide right now to give it your best shot – and you will be amazed with what life gives you back.

    3. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

    I’ve got it down to four words: “Do what you love.” Seek out an occupation that gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Monday mornings and look forward to the work week? If the answer is ‘no’ it’s time to do something different.

    4. “You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.”

    Make a difference in this world and contribute to the higher good. You’ll find it gives more meaning to your life and it’s a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Don’t preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, don’t be shy about setting an example, and use opportunities that arise to let others know what you are doing.

    5. “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.”

    It is the kind of mind that can see things as they are, which step by step and in a flash can realize the original nature of everything. Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgments and prejudices. Think of beginner’s mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.

    6. “We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”

    Most TV watchers know that their habit is mind-numbing, but still spend a lot of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Have an intelligent conversation with someone!

    7. “I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”

    Don’t equate making mistakes with being a mistake. There is no such thing as a successful person who has not failed or made mistakes. There are many successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings and learning opportunities rather than signs of inadequacy. Never making a mistake means never living life to the full.

    8. “I would trade all of my technology for an afternoon with Socrates.”

    Over the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, Nicholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. So use Socrates’ principles in your life, your work, your learning, and your relationships. It’s not about Socrates, it’s really about you, and how you can bring more truth, beauty and goodness into your life everyday.

    9. “We’re here to put a dent in the universe. Otherwise why else even be here?”

    Did you know that you have big things to accomplish in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gift is, in fact, our purpose. And you don’t need permission to decide your own purpose. Just find that unique purpose.

    10. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

    Are you tired of living someone else’s dream? No doubt, it’s your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss. Each lesson might be difficult to integrate into your life at first, but if you ease your way into each lesson, one at a time, you’ll notice an immediate improvement in your overall performance. So go ahead, give them a try.

    Adapted from EducoPark’s “10 Golden Lessons From Steve Jobs”

     
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  • Brian Auger 5:30 pm on May 27, 2010 Permalink | Reply
    Tags: , , , SEM,   

    India Staffing – Part 2 

    Our April visit to India was fabulously successful! Our primary mission – to find a technically, and managerially skilled person to partner with us in developing Massoutreach was achieved. Indeed, it was doubly achieved, as we found two men who we felt very good about. So one we hired as our general manager –

    Puneet Bhatia.

    Puneet brings a strong 5 years of experience in a wide range of online marketing disciplines to Massoutreach. Puneet worked, most recently, to serve travel suppliers build a solid online presence and brand. Previously, he Worked for CROCS Inc., maker of specialty footware, popular around the world. At CROCS he created and implemented online advertising and marketing plans, ensuring SEO and SEM campaigns were most effective.

    Puneet is a well-organized and creative manager and communicator and we are extremely pleased to have him responsible for our India operations and contributing to business development world-wide.

    Rajeev Kumar

    The other is our manager of search marketing Rajeev Kumar. The former Head of Search and Marketing at New Media Guru, Rajeev Kumar IS MR. SEO!

    Over the past 8 years, Rajeev has tirelessly built his knowledge and experience of SEO and related search marketing disciplines. Rajeev also worked in the travel industry, for MakemyTrip, serving as (of course) their SEO expert. Rajeev brings great energy and deep methodological soundness to his search marketing work. We are equally thrilled to have Rajeev on our team.

    We, of course, are still happy to have our two other staff members continuing with us.

    Shilpi Vineet is an SEO specialist.

    And Megha Goyal is our Business Development Manager.

    We are now ready to move to a new, higher level of services, offering broader online marketing strategy and services support for our clients.

    Also while in India, we connected with several international businesses, based in Boston, Dubai and India, which look like extremely interesting prospects for work and collaboration.

    Please stay and meet our India staff in the video below.

     
  • Brian Auger 4:28 pm on May 5, 2010 Permalink | Reply
    Tags: media ad revenues, , Old media, , transmedia,   

    What clobbered YouTube in the US a few months back? The Superbowl! On February 7, 2010 106,000,000 Americans spent 3 or 4 hours watching the final, big TV football game of the year – more than they spend, collectively, cumulatively on YouTube in a month. So TV is not quite dead yet.

    In a great research piece in an Economist May 1, 2010 special report, many very interesting facts about TV usage are highlighted.

    • Last year Tokyo residents spent an average of 60 minutes/day at home consuming media on the Internet or mobile phones – up from 6 minutes in 2000. But they spent an average of 216 minutes in front of the TV.

    • The average YouTube user spends 15 minutes/day on the website vs. 5 hours/day for the average consumption of the TV viewer.

    • Americans spend more time watching TV than the total of web + sending emails + watching DVDs + playing computer games + reading newspapers + talking on mobile phones.

    • And although the advertising spend on the Internet rose above TV sometime in 2008 in the UK, the TV spend is no longer declining.

    The Report pointed out some less obvious factors too – like:

    • The Internet’s great power to ‘disaggregate’ has been a factor in some media markets. For example, it allowed people to buy one track of an album or one article in a magazine. But people don’t want to watch 5 minutes of a TV show – they want the whole episode.

    • The Internet allows people to watch whatever they want whenever they want to. But it turns out that with many offerings – e.g. sports, people want to watch it together, and when it’s happening – live.

    • One of the big advantages of e.g. Google’s advertizing offerings is focused targeting vs. TV’s ‘spray & pray’ approach. Now ‘addressable advertising’, downloaded to set-top boxes preferentially, based on viewing habits, is possible, allowing plain old TV to do a bit of targeting too.

    In The End, They Compliment Each Other

    Facebook and Twitter become large ‘water-cooler’ conversation replacements relative to next day discussions about the latest popular TV show episode. And people do go to the Internet to catch up on or review TV show stories. In Germany, a popular soap “Gute Zeiten, Schechte Zeiten” offers online episodes online a few days before they appear on TV – for a fee, heightening the pre-show hype, and reducing the wait for those addicted, until the next hit of drama.

    The killer application on television turns out to be – television.  Lesson Learned: It’s the Video – Stupid

    As we say in our own marketing – video attracts and holds the attention of your prospects. Give us a call and let’s discuss making some video for your website, or your TV presence!

    Brian Auger

    http://www.massoutreach.com/

     
    • Getting An Ex Back 12:17 am on May 25, 2010 Permalink | Reply

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  • Brian Auger 6:31 am on April 12, 2010 Permalink | Reply  

    India Staffing 

    We have arrived in India to find a very important person – our main manager/partner here. It will be someone who has the right combo of serious SEO knowledge and experience, as well as a good marketing head and other related skills, e.g. web-related, a well-organized, good manager, the motivation to be fully participating in building a business, and all the right personal qualities of integrity, energy, commitment. With our man on board, we will tune our SEO and Search Marketing offerings to a higher and broader capability than we have been able to achieve thus far, and eventually, add more staff, and expand.

    We have some very capable help in finding THE person – our SEO Guru Ted Ulle, and our headhunter par excellence – Samir Narang, of Strategic Resources. Wish us luck!

     
  • Brian Auger 11:25 am on March 27, 2010 Permalink | Reply
    Tags: Video small business advertising video seo   

    Video Usage Shooting Up 

    MassOutreach Blog Post March 26, 2010

    Some Highlights from an excellent report from WebVisible (http://www.webvisible.com/) on The State of Small Business Online Advertising Q4 2009

    US & Some UK Numbers
    • Average small business search spending surged in Q4 with the average small business advertiser spending $2,149 on search advertising in Q4 2009. • This represented an increase of 30% over Q3 2009 and 111% over Q4 2008.
    • Video capability was the fastest growing website feature for small business advertisers over the past year with 19% of advertisers showing video in Q4 • 2009, versus 5% in Q4 2008.
    • UK small business advertisers spent significantly less than US advertisers in Q4 2009 at an average of $183 per advertiser. UK keyword portfolios were also much smaller at an average of 26 root keywords per advertiser.
    • The professional services of law and dentistry made up the largest percentage of advertisers at 9.4% and 6.1% of total advertisers respectively.
    • The distribution of categories in the UK is wider than in the US – no single category accounted for more than 2% of advertisers in Q4 2009. Florists, • builders, and beauty salons were among the most popular small business advertiser categories in the UK.

     
  • Brian Auger 2:13 pm on March 23, 2010 Permalink | Reply
    Tags: Google, page rank, Search, Search Engines   

    How Search Engines Work – According to Google 

    This explanation is quick and good.

     
  • Brian Auger 10:29 pm on March 13, 2010 Permalink | Reply  

    Our company website http://www.massoutreach.com is now online!

     
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