Great Online Video Interviews Coming Soon

Matt and I attended the London Streaming Media Conference [see] last week and video’d some top people from three of the leading Online Video Platforms [or OVPs – if you’re keeping track of TLAs [Three Letter Acronyms].


Dr. Michal Tsur – President, Kaltura


Q. What’s an OVP?

A. An Online Video Platform is like your website hosting service. If you have a website, you pay someone to host it – right?  Well, if you have some video on your website, and especially if you have lots of videos, but even if you just have a few but you want to make sure that your viewers all over the world see your stuff the way you’d like them to – as in not jerky, not taking so long to load that they click outa there, then you won’t be happy with your average website hosting performance for your video content. You will need to invest a bit more to ensure that your videos are seen the way you want them to be.

WHY 1:

  • because your prospects have different Internet bandwidths available to them from kinda slow basic, rural or 3rd world, to very fast broadband in major economies, like The Netherlands; and
  • on different platforms – from the iPhone’s tiny perfect screen, all the way up to BIG flat screen HD TVs.


Cameron Church - Europe Technical Director, Brightcove


WHY 2?

Because video is

  • BIG – REALLY BIG, and BIG file sizes are hard to push through little Internet pipes. So you need to be smart about how to do it efficiently, and smart about how to get the best quality available for a given situation – and that situation may even change while the video is playing. That’s way more than your website hosting can handle; and
  • there are lot’s of different formats. Everybody’s [FLASH, HTML 5, H.264 …] got their own brilliant idea of how to code/decode and stream [send chunk by chunk for your clients to watch] video.


Stephen McCluskey - CEO, Vzaar


So using a one-size-fits all approach will frustrate a lot of your viewers. If you really want good performance, you have to go beyond your own website hosting services. And you don’t [unless you’re really big] want to figure this all out for yourself, or pay to have some techie on staff or on contract stay up-to-speed on that always and quickly changing environment.

And even though you have to be on YouTube to be seen and found, you don’t want that to be the only channel for showing prospects your main products and services. It’s too tacky – to the point of maybe showing an ad for a competitor, or something distracting them from your message, and YouTube hosting is performance-challenged too. So if you are emerging from being a small player and want to distinguish your services you must upgrade.

For an informed, inside story from 3 major Online Video Platform spokespersons, stay tuned, we’ll have our interviews posted in the next week or so. And say “Hello” – here, or at